When we were initially approached by Dr. David Grew, a content creator and the founder of the PRIMR platform, it was an intense learning experience. We discussed current workflow for digital patient education, how and when doctors generally leverage supplemental content throughout patients’ medical journey, as well as the technical, user, and regulatory challenges PRIMR should address.
The pre-PRIMR scene was, quite frankly, static, with generally poor user experience for both doctors and patients. At the same time, apart from the user experience alone, there were efficiency issues with content creation. And where content had already existed, concerns existed about security, privacy, and regulatory compliance while providing relevant information to patients and their families.