Since 2016, LucidCircus has provided digital marketing support to the Child Mind Institute’s Digital Team. These services include:
Development support for regular website maintenance and the creation of microsites and landing pages. Maintenance of plugins, apps, and third-party integrations, including Gravityforms and Pardot for email list management. Support for FundraiseUp (the organization’s donation software) and analytics tools for tracking website use.
SEO consulting for both technical and on-page needs. We regularly advise CMI’s editorial team on keyword research, Titles and meta descriptions, trending topics, and opportunities to increase organic traffic.
Advanced analytics leveraging Google Analytics, GA4, Google Tag Manager, Quantcast, Microsoft Clarity, Hotjar, and UTM parameters.
Paid Search for brand awareness, promoting CMI’s resources, programs, and events, and encouraging increased donations. LucidCircus has also managed a $10,000/month google grant on behalf of Child Mind Institute.